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CJ DiMaggio
CJ DiMaggio

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Aug 3, 2021

You’ve got networking all wrong

You have to look to the future, not the past. Ted was a wizard at negotiation. He had been with the company for twenty years, rising through the ranks by consistently cutting one lucrative deal after another. He ran circles around everyone else in the room, convincing even his toughest…

Business

4 min read

You’ve got networking all wrong
You’ve got networking all wrong
Business

4 min read


Apr 27, 2021

Un-marketing is the new marketing

Lots of investors have made fortunes in real estate by just relying on their gut feeling about what was or wasn’t a good investment. But we mere mortals have to be more careful than that. We can’t afford to waste time, and we can’t afford to lose money. We know…

Marketing

3 min read

Un-marketing is the new marketing
Un-marketing is the new marketing
Marketing

3 min read


Apr 15, 2021

Marketing China

Work with people who love to learn. I had mixed feelings about taking on clients from China because I have long had concerns about China’s humanitarian and environmental policies, and I didn’t want to be part of a problem. I wrote about that here. But as I worked with them…

Marketing

2 min read

Marketing China
Marketing China
Marketing

2 min read


Feb 23, 2021

We didn’t deserve this

I didn’t deserve this. I’m not a healthcare worker or a first responder. I’m not 65 and I don’t have a high-risk medical condition. But when I took my elderly mother to get her first dose of a COVID vaccine, the clinic offered me one, too. Maybe because it was…

Mentorship

2 min read

We didn’t deserve this
We didn’t deserve this
Mentorship

2 min read


Jan 19, 2021

How to be your own MVP

Hard truth: you’re the least valuable player in any game you play. It doesn’t matter who you are. You could be the CEO of a Fortune 500 company. Ever played chess? The whole game boils down to keeping your king safe. But even though it’s the most important piece on…

Management

2 min read

How to be your own MVP
How to be your own MVP
Management

2 min read


Jan 12, 2021

Marketing in China

I recently landed my first client in China. I wasn’t sure at first if it was the right fit, since I have long had concerns about China’s humanitarian and environmental policies, and I didn’t want to be part of a problem. …

Marketing

2 min read

Marketing in China
Marketing in China
Marketing

2 min read


Dec 15, 2020

How not to ruin a golden opportunity

It was the deal of a lifetime. But one mistake ruined it. The company spent millions doing its homework. Its experts combed every inch of the property to make sure everything checked out. At stake were $200 million in profits. Things were looking great until one of its employees got…

Business

2 min read

How not to ruin a golden opportunity
How not to ruin a golden opportunity
Business

2 min read


Dec 8, 2020

What if no one cares?

It’s not every day that someone discovers a planet. For 76 years after its discovery in 1930, Pluto was the 9th planet from the sun. So when the discoverer of Pluto came to my hometown to give a free lecture, my high school physics teacher said, “I don’t care if…

Science

2 min read

What if no one cares?
What if no one cares?
Science

2 min read


Dec 1, 2020

What real collaboration looks like

You’ve seen a dog do it a million times. It slaps its front paws down, crouches forward, and wags its tail. You know right away…it wants to play! Coyotes do it, too. And not just with other coyotes. …

Business

5 min read

What real collaboration looks like
What real collaboration looks like
Business

5 min read


Nov 17, 2020

Why you need to trust your marketing

I went to Hawaii for a convention, and it almost cost me my job. This was the view from my hotel room: one of the prettiest beaches in the world. But I never even set foot on it. …

Marketing

2 min read

Why you need to trust your marketing
Why you need to trust your marketing
Marketing

2 min read

CJ DiMaggio

CJ DiMaggio

Investor | CMO, Varamark.com | Engineer | Explorer

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